Our CEO Tim Miller shares his perspective on the rising costs of youth soccer in the U.S. – and why too many families are being priced out before the game even begins.

CEO Tim Miller shares why the 2026 World Cup, despite its soaring ticket prices, can still be a powerful moment for families. With most parents and kids watching from home, he explores how the real magic happens not in the stadiums, but in living rooms, gardens and local parks.