The rising costs of starting out in US Youth Soccer – and a better way forward
Our CEO Tim Miller shares his perspective on the rising costs of youth soccer in the U.S. – and why too many families are being priced out before the game even begins.
Our CEO Tim Miller shares his perspective on the rising costs of youth soccer in the U.S. – and why too many families are being priced out before the game even begins.
CEO Tim Miller shares why the 2026 World Cup, despite its soaring ticket prices, can still be a powerful moment for families. With most parents and kids watching from home, he explores how the real magic happens not in the stadiums, but in living rooms, gardens and local parks.
Our CEO Tim Miller reflects on the FA’s 2025 EDI Progress Report and asks a simple but important question: if families are the first coaches and cheerleaders, why aren’t they a bigger part of football’s development strategy?