We believe it’s important to recognise equality, and realise there are lots of families and children who love the beautiful game but are not as fortunate as others. That’s why we are committed to donating 10% of our profits to our partner charities.

Kick It Out is an organisation leading the fight against discrimination for everyone who plays, watches or works in football.

The football equality and inclusion organisation works throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

Internationally, Kick It Out has close links to FARE Network, and has been cited as an example of good practice by the Council of Europe, the European Commission, European parliamentarians and the British Council.

KitAid is a charity set up by Derrick Williams MBE, who visited Tanzania on a WaterAid supporters trip in 1998.

Being a mad footy fan, Derrick was amazed at the reception he received from children and adults in remote villages just because he was wearing his favourite Watford and Chesham United football shirts.

After two weeks in Tanzania, a flame was lit in Derrick’s heart and from then on he was set on a mission to provide kit and equipment to the barefooted children playing with footballs made of tied string and plastic bags. Now with a whole team of volunteers, KitAid has sent out over 700,000 kits to children and adults in 55 countries across the world. With your help, we hope to hit 1,000,000 kits soon!